Portfolio
Culinary & Cultural Consulting
This is a core area of our expertise, spanning both culinary and cultural consulting. We advise hotels, wellness resorts, and restaurants on menu concept and development, guest experience, storytelling, and thematic alignment, alongside guidance on interior direction, spatial identity, and overall look and feel to ensure each venue is cohesive and concept-led. Our approach combines operational and creative expertise, delivered with a strong attention to detail and sensitivity to cultural nuance, informed by both local knowledge and global perspective.
Qiddiya
For Qiddiya’s Janadriyya activation, we provided culinary and cultural consulting across a range of restaurant concepts, cafés, and destination touch points. Rooted in Saudi heritage, the approach focused on translating local culture into experiences that feel both authentic and thoughtfully elevated. Our scope spanned menu and dish development, equipment planning, and detailed guidance on design and aesthetics, alongside operational input to ensure each concept was both culturally grounded and practically executable.
Lifestyle Developers
For Lifestyle Developers, we were engaged to provide design consulting for a boutique hotel, shaping a distinctive identity rooted in place. The focus was on crafting a cohesive spatial narrative that reflects local character while maintaining a refined, contemporary sensibility. Our role centered on guiding the look and feel across interiors, materiality, and guest touch points, with close attention to detail and overall atmosphere. We also provided strategic input to ensure the concept translated seamlessly into a functional and well-considered guest experience.
Red Sea Global
For Red Sea Global, we provided cultural and design consulting for luxury destinations and resorts, supporting the development of concepts that reflect the natural environment and Saudi heritage through a refined, contemporary lens. Our role focused on shaping the overall look and feel, spatial identity, and guest journey, with careful attention to detail across design elements and experiential touchpoints to ensure each destination felt both elevated and deeply rooted in its context.
Royal Commission for AlUla
For the Royal Commission for AlUla, we provided cultural and design consulting to support the development of a destination experience rooted in the region’s rich heritage. The focus was on translating AlUla’s distinct identity into a cohesive and thoughtfully curated environment. Our role involved guiding the visual and spatial direction, from overall aesthetic to finer design details, ensuring each element contributed to an experience that feels both authentic to place and elevated in its execution.
