Founder, CEO & Concept Creator.

Nawal merges her 10+ years of experience in health coaching, gastronomy, nutrition, and Le Cordon Bleu education with her unwavering love for her home; Saudi Arabia. Birthing unique experiences that tell the tale of the land's food, culture, art, agriculture, and much more..

Nawar's deep knowledge in Nutritional Sciences merges with her elegant artistic skills, birthing artisan dishes with healing properties that contribute to the wholesome Asfar Experience. Her artistic flair adds the wow factor to any table spread. 

With 10+ years experience, Hayley has partnered with some of Asia's most prominent restaurants, infusing her expertise into the world of culinary arts. Her passion, meticulous attention to detail, and unwavering dedication guarantee that each campaign, restaurant endeavor, and product launch is executed with an abundance of love and care.

Leading digital media, product & web design, Yara's Saudi based design agency MC/3 are the poets and artists behind our socials.

No one does hospitality like Germans, and no one does style like the Italians. Luca is our German/Italian luxury hospitality consultant, his company TENTWELV curates impeccable expereinces for the Asfar tribe.

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The talented photographer behind most of the photos on this website, check out his portfolio here !