Job Description

Social Media Manager and Coordinator

Asfar is hiring a part-time Social Media Manager and Coordinator to run, grow and monetise Nawal AlKhalawi's personal brand across six channels.

About Asfar

Asfar Experiences is a boutique Saudi culinary and creative consultancy operating between London and Saudi Arabia. We design and deliver culinary experiences and cultural events in the Kingdom and around the world.

Asfar is led by Nawal AlKhalawi, a Le Cordon Bleu-trained Saudi executive chef, cultural curator and creative strategist. Her work sits where food, heritage, travel and storytelling meet, and her personal brand is the voice of that story online.

The Role

You will be the engine behind Nawal's online presence: turning her photos, videos, writing and podcast episodes into a steady, beautiful and strategic flow of content that grows her following and monestises it.

Most of your work will use Nawal's existing assets. But if needed you will also create some original food and aesthetic content of your own (new cafe review / lifestyle carousel / recipe ). You understand how each platform's algorithm rewards content, and you plan with that in mind rather than posting at random.

The role has two equal halves:

  1. Social media manager and supportive creator. You plan, edit, caption and post Nawal's content, and create supporting food and aesthetic content.

  2. Growth and revenue. You grow her audience and turn it into income through affiliate links, brand deals, collaborations and content designed to sell across platforms. Reaching out to aligned brands that will work with her to represent.

Key Responsibilities

Content planning and strategy

  • Build a monthly content calendar across Instagram, TikTok (daily) Substack (weekly), LinkedIn and the Asfar podcast (monthly) and the website (when needed).

  • Plan content around Nawal's brand pillars, upcoming events, travel and launches

  • Track trends, sounds and formats, and adapt them to suit Nawal's brand and voice

  • Recommend posting times and frequency for each platform based on how its algorithm works

Editing and production

  • Edit photos and short-form video (Reels, TikToks, Shorts) from Nawal's existing assets already uploaded to her drive.

  • Repurpose long-form content into platform-ready pieces: podcast clips, Substack excerpts, LinkedIn posts, carousels

  • Create some original food and aesthetic content, such as styled flat lays, process shots and b-roll

  • Keep a consistent visual identity: colour grading, typography, covers and thumbnails

Posting and cross-platform publishing

  • Schedule and publish all content on Nawal's behalf

  • Adapt each piece for its platform: format, length, aspect ratio, hashtags and tone

  • Write captions in Nawal's voice: warm, professional, clear and creative

  • Keep the website and podcast pages updated with new content where needed

Growth and community

  • Grow followers and engagement through smart planning, collaborations and consistent posting

  • Monitor comments and messages and flag anything that needs Nawal's personal reply

  • Track performance on each platform and use the numbers to improve the next plan

  • Organise and label Nawal's content library so assets are easy to find and reuse

Monetisation and brand partnerships

  • Set up and manage affiliate links for the clothes and products Nawal wears and uses (for example Amazon Storefront, website shopify, tiktok shop)

  • Create shoppable content: outfit posts, try-ons, "what I wore" and kitchen-tool features that drive clicks and sales

  • Identify, pitch and negotiate brand deals and paid collaborations that fit Nawal's brand

  • Build and update a media kit with audience stats, rates and past partnerships

  • Plan content that can be upsold across platforms, such as a Reel that leads to a Substack post, a podcast episode or a product page

  • Support the launch and promotion of Asfar's own digital and physical products

  • Track income from links, deals and collaborations

Deliverables

Once a month you will present a full plan to Nawal on a call, and weekly you will have a follow up call to see what's on track, and what needs to change. Each plan covers all of the following:

  • Monthly content plan

  • Edited assets

  • Captions

  • Performance review

  • Revenue report

  • Monthly calendar

  • Media kit

  • Publishing

Who You Are

Essential

  • Proven experience managing social media for a personal brand, creator or founder (please share examples)

  • Proven experience making money online for a creator: affiliate links, brand deals, paid collaborations or shoppable content

  • Confidence pitching and negotiating with brands, with a network of contacts or agencies a strong plus

  • Strong photo and video editing skills, using tools such as CapCut, Lightroom, Canva or Adobe Premiere

  • A clear understanding of how the Instagram, TikTok and LinkedIn algorithms work, and how to grow an account

  • Experience repurposing content across platforms, including newsletters (Substack) and podcasts

  • Excellent written English and a talent for captions that sound human, not generic.

  • Organised , punctual and reliable: you meet deadlines and post on schedule without reminders

  • Confidentiality and trust - you will have access to private social media passwords and platforms.

A bonus

  • Experience with food, hospitality, travel or luxury lifestyle content

  • Food photography and styling skills

  • Arabic language skills, or an understanding of Saudi and Gulf audiences

  • Familiarity with scheduling and analytics tools such as Meta Business Suite or Later

  • Living in London or nearby proximity

Compensation and Terms

  • Compensation: based on the applicant's experience and expertise

  • Part-time and remote, with flexible hours around the biweekly call and posting schedule

  • You will be given access to Nawal's accounts and content library to schedule and post on her behalf

  • All content created in this role belongs to Asfar and Nawal AlKhalawi

How to Apply

Send us:

  1. Your CV

  2. A portfolio or links to two or three accounts you have managed or grown, with results, including any brand deals or affiliate income you generated

  3. A short note on one piece of Nawal's content you would repurpose, and how you would adapt it for each platform

Send the above to the following email or click the link below: jumana@asfarexperience.com
We look forward to hearing from you.

Apply now